Raising funds through remittances for an educational camp for people with disabilities in Guatemala

NGO Vlamistad partnered with remittance company Viamericas to mobilise diaspora resources. The company launched a platform at eleven remittance-sending points located in Maryland from which the Guatemalan diaspora was able to make donations at no additional cost. Through using social media campaigns and newspaper advertisements, the diaspora living in Maryland learned about the campaign and was invited to participate by donating. In ten days, the campaign reached over 5,000 users, of which more than half interacted with the ad.