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Diaspora celebrities and international athletes

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The government of Samoa has taken to targeting celebrity diaspora in its communications on social networks, notably through the Samoa Diaspora Relations Unit’s Twitter and Facebook accounts. Several celebrities from the Samoan diaspora were called upon to send videos of encouragement when the country was hit by a measles outbreak in 2019; some were received and the senders were thanked personally by Prime Minister Tuilaepa Sailele Malielegaoi for the support they provided during the crisis.[1] Celebrities from the diaspora also occupy an important place in the video developed in 2020 by the Samoa Diaspora Relations Unit for the Samoan diaspora around the world


  • Communication & information
  • Crisis management
  • Identity
  • Networking

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