Active Global Citizens (AGC) campaign

Brand Botswana (part of the Botswana Investment and Trade Centre) has seen the need to engage and work with Batswana around the world to promote the country investment potential using a unified message. It uses the #IAmMotswana Twitter campaign in order to help raise awareness about investment and trade opportunities in the country. The aim of this campaign is to reach out to them, get to know who they are and where they are, and build awareness about investment opportunities in Botswana. The campaign has carried out activities in South Africa, Zimbabwe, the UK, and UAE.